Unfortunately, Green House Data does not have a wind turbine built into our data center roof. We wish we did, but because it is impossible to separate renewable power from conventional methods of generation on the power grid, we have to buy Renewable Energy Credits instead. This is combined with purchases from Cheyenne wind farms to help us reach our 100% renewable-powered goal. In fact, most companies who use renewable energy purchase renewable credits, including huge operators like Google.
The Network Operations Center, or NOC, is the beating heart of the data center. The room is hung with TV screens and stuffed with computers, staffed 24 hours a day, 7 days a week. So what are the NOC technicians up to during all that time? Quite a bit, actually. Let's take a look at a night in the life of a NOC tech.
As the name implies Green House Data is a company with a strong sense of environmental responsibility. With data centers powered by renewable wind energy and designed to be exceptionally energy efficient Green House Data has taken many steps to lighten our carbon footprint. Recently we were honored to be ranked as a Certifiably Green Denver business!
In today’s challenging business climate, designing, financing and constructing a multi-tenant data center project is a challenge; even for established data center owner / operators.
Having a design and engineering team that understands the challenges associated with this process can help. Highly qualified engineering firms understand not only the options and efficiencies of design, but also the cost to build and operate the data center. Increasingly, the design and engineering teams need to play a larger role in these investment and financial elements of the project. Although first cost is always of great importance, the cost to maintain and operate the data center over a 20 year period is even more substantial. The best design decisions today tend to be based on a total cost of ownership (TCO) model, and carefully measure costs of energy and water consumption as well as repairs and maintenance.
Let's move beyond greenwashing here. We'll be the first to admit that while many companies, including our own, may be extremely committed to energy efficiency, they also use it as a marketing tactic. There's a reason: it's a differentiator and a clear advantage to our services vs. the competition. This isn't us merely tooting our own horn or trying to play up our green practices. We're in it for the long haul. And I'm going to tell you why I think the technology industry as a whole should be leading the way to a greener future for everyone.