By now you’re likely familiar with PUE, or Power Usage Effectiveness, an industry standard measurement for the energy efficiency of a data center. Despite some claims that PUE is easily manipulated or not enough to judge full environmental impact, many data centers (including Green House Data) are using PUE to measure efficiency.
The Green Grid, a consortium of technology companies who aim to improve data center efficiency, has collaborated with industry groups around the world to develop several new metrics to measure carbon emissions and energy use in the data center, including GEC, ERF, CUE, and DCeP. What are these new measurements, and how does Green House Data stack up?
Happy Earth Day! As we reflect on environmental impact, let’s take a look at some solid data to see how much energy and carbon dioxide emissions are really saved by data center energy efficiency and renewable energy use. The recent memo from the Greed Grid reintroducing their metrics for data center efficiency provides a great jumping off point to estimate the environmental impact of an average data center.
With recent headlines like Apple’s shift towards renewables and Google’s funding of wind farms, not to mention our own efforts at Green House Data to improve efficiency and overall Power Usage Effectiveness (PUE), many in the data center industry are curious about the actual data at hand. If a company improves 2% of its overall carbon footprint through efficient or renewably powered data centers, what does that actually mean? Is it a large impact or just a PR opportunity?
We took a theoretical 10 MW facility and assumed it was operating at capacity for simplicity of math and comparison. We measured this facility’s emissions at 1.8 and 1.2 PUE to see how improving operations and data center location would each affect emissions.
As part of our commitment to transparency and support, Green House Data is sharing some statistics from the Network Operations Center. The NOC is home to our support team, the first responders to customer issues. The 2014 Support Report discovered several key statistics including a 12.8 minute average response time.
Even as we build a new efficient data center, we’re always looking for ways to improve the PUE of our existing facilities. As fans of efficient infrastructure in general (after all, efficient equipment is well-installed, maintained, and operates at a lower cost), we encourage our data center peers to strive for efficiency as well.
Gartner posted a Top 10 Techniques to Improve Data Center Cooling Efficiency back in April 2012. We’ll take a look at the three methods they found easy to perform while still delivering dramatic results.
Green House Data has grown fast since starting in 2007. Take a look at our new infographic to see statistics about our company including square feet of data center white space, total Gigawatts of energy saved, average response time, and more.
Unfortunately, Green House Data does not have a wind turbine built into our data center roof. We wish we did, but because it is impossible to separate renewable power from conventional methods of generation on the power grid, we have to buy Renewable Energy Credits instead. This is combined with purchases from Cheyenne wind farms to help us reach our 100% renewable-powered goal. In fact, most companies who use renewable energy purchase renewable credits, including huge operators like Google.
The Network Operations Center, or NOC, is the beating heart of the data center. The room is hung with TV screens and stuffed with computers, staffed 24 hours a day, 7 days a week. So what are the NOC technicians up to during all that time? Quite a bit, actually. Let's take a look at a night in the life of a NOC tech.
In today’s challenging business climate, designing, financing and constructing a multi-tenant data center project is a challenge; even for established data center owner / operators.
Having a design and engineering team that understands the challenges associated with this process can help. Highly qualified engineering firms understand not only the options and efficiencies of design, but also the cost to build and operate the data center. Increasingly, the design and engineering teams need to play a larger role in these investment and financial elements of the project. Although first cost is always of great importance, the cost to maintain and operate the data center over a 20 year period is even more substantial. The best design decisions today tend to be based on a total cost of ownership (TCO) model, and carefully measure costs of energy and water consumption as well as repairs and maintenance.
Let's move beyond greenwashing here. We'll be the first to admit that while many companies, including our own, may be extremely committed to energy efficiency, they also use it as a marketing tactic. There's a reason: it's a differentiator and a clear advantage to our services vs. the competition. This isn't us merely tooting our own horn or trying to play up our green practices. We're in it for the long haul. And I'm going to tell you why I think the technology industry as a whole should be leading the way to a greener future for everyone.
It has been a very exciting week at Green House Data and we'd like to share some of our excitement with you! On Tuesday morning we hosted the groundbreaking ceremony for our new energy efficient data center in Cheyenne, WY. We have been working on this project for quite some time and are thrilled to officially be moving forward! Wyoming was kind enough to give us a gorgeous day for our ceremony and the turnout was great. During the ceremony we heard from a few people who have been integral in this project, such as Govenor Mead, Bob Jenson from the Wyoming Business Council, Randy Bruns from Cheyenne LEADS and Corey Welp with 1547 Critical Systems Realty.