Embracing the Cloud | Part 1: Scalability

Written by Joe Kozlowicz on Tuesday, October 9th 2012 — Categories: Cloud Hosting

While more and more companies are migrating to the cloud for their IT infrastructure, there are still some hesitations that keep businesses from moving over. We’re starting a new series that highlight the benefits of using the cloud – and you’ll be convinced that it’s the right move for your company.

One of the major benefits of moving to cloud hosting is that your infrastructure grows right along with your business. That is scalability.

Say your company runs a fancy new marketing campaign, and you have an influx of new traffic and leads. With traditional servers, you may need to buy additional racks, and then perhaps not even use that extra space when your marketing campaign is finished up. Campaigns tend to go in waves throughout the year, much like a roller coaster. They aren’t high all the time. In the same way, your web traffic and lead generation may go through highs and lows. Being in the cloud allows you to prepare for those moments with ease. When you anticipate increased need for space, you can get with the flick of metaphorical light switch. When you anticipate a drop off, we can scale back what you’re using.

Another example may be that your small business has taken off quicker than expected. Perhaps it’s a new investor, or just a major influx of new customers. Traditionally, you would need to spend a ton of upfront money to deal with that. Downtime on your website or server won’t be acceptable to new customers. You need to be able to prove that you can play with the big boys. With the cloud, you can do so with ease and without worry of downtime. When you get an influx of new business, or when you hire five new employees, a quick phone call gets you the space you need to make sure everything is running smoothly.

The cloud also allows for the worst case scenario. If you experience difficult times with your business, and you need to scale back a bit, you have the capability of doing so. You aren’t stuck with empty servers sitting in a closet. You can pay for what you are using, and use those savings to build your business back up. In all things, we hope for the best, for it’s good to be prepared for the worst. There’s no better way to do that with your infrastructure than by being in the cloud.

You may still have questions. That’s okay. We’ll take some of the biggest cloud misconceptions over the next few weeks and turn them around to show you that the benefits far outweigh the potential fallbacks.

Does this scalability thing sound pretty good to you? We thought so. You have a few options: